Managing Director

+971 4 3132 479


+9715 1234 5678


Postal Address:

P.O. Box 74687, Dubai, UAE


As founder and owner of PlatinumVA, Warsha sets the benchmark for professional service through her attention to detail and domain knowledge. An entrepreneur at heart, she leads her team with infectious energy and enthusiasm and has the ability to personally connect with each client. With over a decade of experience in managing offices for ‘C’ level executives, Warsha excels at spearheading projects to support people across all industries.

The entrepreneurship bug bit Warsha at an early age. She started a successful beauty salon business and school, and in 1997, was appointed National Training Manager with Avon Cosmetics. She then changed track, and the following years saw her enter the field of executive assistance where she truly came into her own. Working in high pressure situations brought out the best in her, in terms of the ability to maintain a sense of calm and think on her feet. It also helped hone her communications skills, the ability to work well with others, and influence and manage difficult personalities.

As a senior PA, Warsha has served with several business leaders in the region. Her impressive portfolio includes names such as Hotel Dynamics (a subsidiary of Wyndham Worldwide), Istithmar World (Hotels), Dubai Maritime City and Nakheel (Northern Projects).  In 2009 she was appointed PA to the CEO at Innovative HR Solutions, the leader in the field of assessment and development in the Arabian Gulf.

Having worked closely with top executives across a variety of industries, Warsha came to appreciate the immense benefits of professional administrative support. She also recognised the need for such a service, leading to the decision to launch a business that would support busy professionals and entrepreneurs. Through PlatinumVA, she aims to provide exceptional and affordable virtual executive administrative services within the UAE.

Warsha has a degree in Economics and is a member of the International Institute of Administrative Professionals.